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The DTLR Trendsetter Rewards program is sponsored by DTLR, Inc. Trendsetter Rewards is a free, points-based customer loyalty program valid in the US ONLY. Members earn rewards based on points accumulated from qualifying DTLR purchases. Rewards can be used toward Raffles to increase your chance of winning a release style. DTLR Trendsetter Rewards, DTLR Inc. logo and taglines are the intellectual property of DTLR, Inc.



DTLR reserves the right to amend or modify the Trendsetter Rewards program and program rules at any time and in any way at its sole discretion. If DTLR amends or modifies the Trendsetter Rewards program, notice of such amendment or modification will be provided at and may also include email to members. DTLR may terminate the Trendsetter Rewards program at any time, which may result in loss of accumulated points and rewards and cancellation of all benefits and privileges associated with the program. DTLR will give members advance notice if the program is discontinued. The Trendsetter Rewards program is void where prohibited by law.



 Trendsetter Rewards is an individual-oriented program. Membership in the Program is limited to individuals only and one account per individual. The Trendsetter Rewards program is open to individuals who are at least 13 years of age, are U.S. residents and who provide and maintain a valid e-mail address. Persons under the age of 18 (minors) must obtain their parents' or legal guardians' consent prior to participation. Corporations, associations, commercial customers and others purchasing items that are deemed as “BULK BUYING” or for resale are not eligible for membership. DTLR employees are NOT eligible for membership. Membership eligibility is subject to applicable law.



Customers may enroll in the Trendsetter Rewards program at any participating US DTLR store locations ONLY. To enroll in the Program, customers must provide their first name, last name, email address, phone number and date of birth. Upon enrolling, members will be assigned a Trendsetter Rewards account and a Key Fob with your account number.



Members can obtain information about the Program, their Account activity, and change their profile preferences and contact information by contacting Customer Service by email at or by phone at 1-877-669-2610.

Communications about the program, including any changes, point summaries, special promotional materials, and Rewards will be sent to the email address provided by the member. DTLR assumes no responsibility for and is not liable for any unauthorized access by third parties to a member's account and/or account information. By enrolling in the Trendsetter Rewards program, members agree to receive transactional emails and/or text messages, as well as advertising, promotional offers, marketing materials and other communication updates from DTLR unless expressly disallowed as a profile preference. Members may unsubscribe from DTLR promotional emails and text messages at any time via the unsubscribe link in those emails and STOP, via text messages. Members will continue to receive rewards and program-related messages via email and/or text unless they contact customer service to cancel their membership. Members are solely responsible for maintaining accurate and updated personal information regarding their Trendsetter account.



 The information members provide will be handled according to DTLR privacy policy. If a member is interested in learning more about DTLR privacy practices, please refer to our Privacy Policy.



Trendsetter Membership benefits:

  • Earn 1 point for every $1.00 spent on qualifying purchases

  • Member-only promotions and events

  • Bonus Point Wednesday’s (earn 1.5 points for every $1.00 spent on eligible purchases every Wednesday; subject to limitations)

  • Updates on new arrivals, special events, promotions and special offers

  • DTLR return policy: Click here for complete return policy terms and conditions.



Points and/or Rewards are not transferable, have no cash value, may not be purchased and are not redeemable for cash under any circumstances except as required by law. Points and/or Rewards may not be combined among Members or conveyed by any means to anyone, including through a Member's estate, and may not pass to a Member's successors. DTLR accrued Points and/or Rewards do not constitute property of the Member. DTLR accrued points and/or Rewards are not transferable by the Member upon death, as part of a domestic relations matter, or otherwise. Points and other benefits of the Program may be taxable where required by law.

Any membership key fob is the property of DTLR and must be surrendered upon request. Membership rules are void to the extent where prohibited by law. A member may cancel their membership at any time by contacting Customer Service at 1-877-669-2610 or send email to Cancellation may take 10 business days to finalize. Upon cancellation, membership will be inactivated.

DTLR, at its sole discretion, has the right to terminate an individual membership and close a member's Trendsetter Rewards account at any time and for any reason, including violating these terms and conditions or any conduct detrimental to DTLR or otherwise not within the spirit of the Program. In the event of a member's account being terminated, the member forfeits any balance of accumulated points, rewards or any other account value.

DTLR reserves the right to make bonus points and other promotional offers available to select Members based on purchase activity, geographic location, program participation, and/or information supplied by the Member. DTLR reserves the right to add, withdraw, amend, or otherwise change bonus opportunities at any time at its sole discretion.

Any account with no qualifying purchases for a period of 6 months or more will be deemed inactive and the account may be closed or members points balance will be expired and all points will be forfeited at DTLR's discretion.

Purchases and account accrual, as reflected in DTLR's records, shall be deemed correct. DTLR reserves the right to determine the amount of Rewards to be awarded to a member based on DTLR's internal records related to a member's account. In the event of an inconsistency between the amount accrued in a member's account as stated on any member's receipt or online and DTLR's internal records, DTLR's internal records will control. DTLR reserves the right to make corrections at any time, in its sole discretion, in the calculation of the award of points or Rewards.



Members earn 1 point for every $1.00 spent on qualifying purchases. Qualifying purchases are defined as the purchase amount of any in-store DTLR merchandise excluding sales tax, state fees, shipping charges, delivery charges, discounts, redemption of Reward Certificates and redemption of gift cards, fees or other excluded charge. Program points are NOT awarded upon purchase of DTLR Gift Cards. Points issued are based on the total qualifying purchase and rounded to the nearest $1 increment. For example, $10.49 earns 10 points, where $10.50 earns 11 points.

Starting April 1, 2020, trendsetters will be able to earn points with online purchases. Member must have a valid email address assigned to trendsetter profile in order to accrue points from online purchases. No online purchases made prior to April 1, 2020 will be able to be added to your profile.

To update your trendsetter profile, please send trendsetter customer id # found on key fob, first name, last name, email address, phone number, gender, zip code to so we can update your profile. Please provide information given during enrollment so we can locate the proper profile.

Points for qualified purchases will post to the members' account within 72 hours of the qualifying purchase. Points will be credited only to the account of the Trendsetter Rewards member who makes the qualifying purchases. Points are not transferable or combinable with other accounts.

Points issued are valid for 6 months from the date of purchase. A member's points do not expire so long as the member makes at least 1 qualifying purchase every 6 months. If the member has no qualifying purchase within 6 months, all accumulated points will expire and be forfeited. Each qualifying purchase automatically extends the expiration date of all unused points in a member's account for 6 months from the date of the qualifying purchase. Points earned from activities other than qualifying purchases do not extend the expiration date of points.

Points are only awarded on transactions where a Trendsetter Rewards account is identified at the time of purchase. We are unable to retroactively issue points for a purchase where an account was not identified. Points cannot be accumulated on purchases made prior to membership. All points and subsequent rewards must be earned and used according to the terms and conditions of the program.

Points have no cash value and are non-transferable or exchangeable unless specifically authorized by DTLR.

As a Trendsetter it is your responsibility to notify the cashier that you are a “Trendsetter Member” and to present your Trendsetter Program Key Fob (provided during enrollment) at the time of purchase. If you do not have the key fob in your possession, it is your responsibility to provide the phone number or email address that was assigned to you loyalty profile during enrollment. This will allow the cashier to locate your Trendsetter Loyalty Profile. This must be completed during the transaction to ensure your profile receives credit for the transaction and earns rewards.


DTLR will not accept/respond to phone calls or emails to add missing transactions to customer profiles.  




Points earned on purchased items that are later returned will be deducted from a member's account. When a member returns products, points previously posted to a Member's account for that purchase will be deducted from the Member's Account equal to the amount of points earned for that purchase. Should a return create a negative balance in a members account, points earned and posted to the account will be applied to the negative balance until the account balance reaches zero. Then, points resume to accumulating for future Rewards.

In the event that a member returns merchandise that was partially or wholly paid for with a Reward(s), the Reward (s) used in connection with such a purchase shall not be reissued and no points representing such Reward (s) shall be reissued to such member's account. The member will not receive the value of the Reward(s) because it has no cash value.



You can check your Trendsetter points balance by visiting

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Mon-Fri: 8am-8pm EST

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