81 Reasons: Nike Kobe 1 Protro Returns
By: January 09, 2026
The Nike Kobe 1 Protro “81 Points” returns as a powerful tribute to one of the most legendary performances the game has ever seen. Inspired by the night Kobe Bryant scored 81 points, this release captures the mindset, precision, and relentless scoring mentality that defined his career.
The Nike Air Flightposite One “Jason Kidd" is a point guard classic built for the future
By: December 20, 2025
Few sneakers capture the intersection of innovation, performance, and player legacy quite like the Nike Air Flightposite One “Jason Kidd.” Originally debuting in the late ’90s, the Flightposite One wasn’t just another basketball shoe—it was Nike Basketball pushing the boundaries of what a performance sneaker could be.
The 2025 Nike Air Griffey Max 1 “Freshwater” is a Home Run
By: December 10, 2025
Last released in 2021, the fan-favorite sneaker is set for a triumphant return later this month.
Coming Soon: Nike Air Diamond Turf “Must Be the Money”
By: September 08, 2025
This bold take on the Air Diamond Turf is directly inspired by Deion’s song, “Must Be the Money,” off his 1994 album, “Prime Time.”
One Step at a Time: How DTLR and Nike Came Together to #GiveNike This Holiday Season
By: December 31, 2024
This holiday season, we came together to #GiveNike and uplift our community! The goal of this incredible initiative was to ensure students across the country had fresh kicks, spreading love and support where it's needed most.
Nike Honors Kobe’s Legacy with the “Girl Dad” Kobe 4 Protro
By: June 03, 2024Nike continues to honor the legendary Kobe Bryant with the upcoming release of the Kobe 4 Protro "Girl Dad." This brand-new colorway is a heartfelt tribute to Kobe's daughters, showcasing a design that blends vibrant aesthetics with a poignant narrative.