Coming Soon: Nike Air Diamond Turf “Must Be the Money”
Published:September 08, 2025
When you think of on-field style, swagger, and superstardom, one name instantly comes to mind: Deion Sanders. This month, Nike pays homage to the living legend with the release of the Nike Air Diamond Turf “Must Be the Money,” a brand-new colorway that celebrates both his iconic gridiron career and his short-lived music career.
This bold take on the Air Diamond Turf is directly inspired by Deion’s song, “Must Be the Money,” off his 1994 album, “Prime Time.” Just like the track, the sneaker is full of energy and confidence, making it a perfect tribute to a player who redefined what it meant to be a two-sport superstar.
The Nike Air Diamond Turf “Must Be the Money” comes dressed in a creamy “Sail” base with striking gold accents and tasteful hits of “Mica Blue.” The midfoot strap — one of the Air Diamond Turf’s signature design features — locks down the fit while serving as a reminder of the sneaker’s roots in high-performance training.
Whether you’re a longtime fan of Deion Sanders, a collector of classic Nike signature models, or simply looking to add a statement piece to your rotation, this release is a must-have. With its mix of nostalgia, cultural significance, and head-turning design, the “Must Be the Money” Air Diamond Turf is destined to be one of the standout drops of the season.
Need a pair? The Nike Air Diamond Turf “Must Be the Money” will be available on Monday, September 15th, in-store and online at DTLR.com in men’s sizing.




