Coming Soon: DTLR-Exclusive New Balance 990v3 “Wild Style”

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DTLR is for the children. That’s why, when we teamed up with New Balance for a shop-exclusive 990v3, we came back with this kid-friendly colorway....


Set To Drop: Air Jordan 4 ‘Lemon Venom’

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In 2006, BET decided to honor Black women in the lady inspired award show, “Black Girls Rock!”. In 2011, Beyoncé released a women empowerment record turned Summer anthem, “Run the World (Girls)”. These are just a couple of the many groundbreaking...

Set To Drop: Nike Kids' Little Posite One “Rainbow Pixel”

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Your shoe size used to determine what kind of heat was designed for you to wear. Since the sneaker industry has been predominantly driven by adult male consumers, most brands followed the trend of making shoes with men in mind-- making it per...