For the Yard. For the Culture. Nike’s Air Max 95 “Yardrunners” Celebrates HBCU Tradition
By: October 08, 2025
Nike is celebrating the legacy, culture, and tradition of HBCUs with the upcoming Air Max 95 “Yardrunners” Pack. This collection honors four iconic institutions – Spelman College, Florida A&M University, Morehouse College, and Norfolk State University – through bold, story-driven designs.
DTLR HBCU Scholarship 2021
By: March 23, 2021The last year has been very hard on many people, so we wanted to create a scholarship to help ease some of the financial burden for students that have displayed excellence in academics, had an impact on their local and school communities, and ove...
DTLR Launches First-Ever HBCU Virtual Esports Battleground Activation and Career Fair
By: October 21, 2020In partnership with Cxmmunity and 300 Entertainment, the retailer will create a virtual esports and live streaming experience to raise awareness and funds for participating HBCUs DTLR, one of the country’s most successful lifestyle retailers w...