The Air Jordan 3 Retro “Fire Red” Gets ReignitedPublished:
September 05, 2022
The Air Jordan 3 is a historically significant sneaker for many reasons, one of which being that it’s the model that made Michael Jordan continue his partnership with Nike. As the story goes, after the Air Jordan 2’s underwhelming reception, Nike enlisted sneaker-designer Tinker Hatfield to craft a silhouette that was tailored to Jordan’s exact specifications. In 1988, the brand released the Hatfield-designed Air Jordan 3, which came in four colorways: “White Cement,” “Black Cement,” “True Blue,” and “Fire Red.”
The original “Fire Red” colorway of the model has been rereleased twice since its initial launch – first in 2007 and later in 2013 – but never like this. This month, the Air Jordan 3 “Fire Red” is set to return in OG form, “Nike Air”–branding and all.
This upcoming retro stays true to the original release with tumbled leather uppers done in white. From there, “Cement Grey” elephant-print overlays appear at the toeboxes and heel panels. And, as previously mentioned, the heels come bearing “Nike Air” branding done in the titular “Fire Red” tone.
Additional “Fire Red” hits include the tongue’s embroidered Jumpman logos, the lowermost and uppermost eyelets, and perforated leather ankle-collar panels. The hot-red hue also covers majority of the foam midsole, while rubber outsoles are done in familiar “Cement Grey.”
Looking to get your hands on this piece of Jordan Brand history? The Air Jordan 3 “Fire Red” will be available on DTLR.com and DTLR stores on September 10th in full-family sizing.