Since 2001, DTLR has been a driving force behind dynamic cultural campaigns and powerful community engagement at HBCU campuses nationwide. This year, we’re hitting the road again — ready to inspire and energize even more students through unforgettable experiences.

As part of Welcome Back Week(s), DTLR will be activating at select HBCUs with free concerts featuring today’s hottest artists, exclusive giveaways, interactive gaming zones, and so much more. Our mission? To give students a high-energy kickoff to the academic year and help them start the semester feeling seen, supported, and celebrated.

We’re inviting students at our partner campuses to join us in a co-branded celebration that brings together culture, creativity, and community. Let’s make this Welcome Week the best one yet — together.