DTLR, NIKE and The Trap Music Museum Unveil "The South Got Something to Say" Exhibit in AtlantaPublished:
November 12, 2023
THE THREE BRANDS COLLABORATE TO CELEBRATE 50 YEARS OF SOUTHERN HIP-HOP HISTORY AND ITS UNFORGETTABLE IMPACT ON STREETWEAR FASHION AND THE ICONIC NIKE BRAND.
In a resounding celebration of Southern culture, DTLR, Nike and the Trap Music Museum proudly presented the "The South Got Something To Say" exhibit during a private unveiling event hosted at the museum in Atlanta, Georgia. The exhibit pays homage to the rich musical tapestry of southern hip-hop and the grit of basketball that has shaped streetwear fashion over the last five decades.
The Trap Music Museum served as the perfect backdrop for an immersive experience into the evolution of trap music. From its humble beginnings in the Southern neighborhoods to becoming a global phenomenon, the museum provided a visceral journey through the history of this influential genre.
DTLR marked 50 years of Hip Hop with Nike at the Trap Music Museum, uniting the worlds of music, footwear, and basketball in a symphony of style and culture. This partnership showcased the inseparable connection between Hip-Hop rhythms, the heartbeat of basketball, and the iconic swoosh that has become a symbol of both athletic prowess and urban style.
As part of this historic celebration, the private unveiling showcased a curated range of sneakers owned by legends and influencers in the world of Hip-Hop and sports. The exhibit not only highlighted the personal style of individuals like Drake, LeBron James, and Michael Vick but also underscores the undeniable link between the swagger on the court and the rhythm on the streets.
DTLR and Nike seamlessly blended fashion and music at the event, emphasizing the interconnectedness of style and sound. Attendees were exposed to latest Nike Classics available at DTLR stores and online, demonstrating the brand's commitment to staying at the forefront of urban fashion and highlighting its cultural influence.
"The South Got Something To Say" will live at Trap Music Museum until January 2024. During this time, attendees should expect new additions every two weeks to represent all areas of the south including, Florida, Tennessee, Texas, Louisiana, the Carolinas and more.
This exhibit is a testament to the brand's dedication to urban culture. In collaboration with Nike, it not only amplified the voice of the South but also underscored the enduring connection between the streets, the game on the court, and the iconic swoosh that unites them in a harmonious celebration of 50 years of Hip Hop.