The Air Jordan 3 Retro “Cobalt Bliss” Is Just for Kids

This summer, Jordan Brand is turning up the heat with a fresh, kid-friendly take on one of its most legendary silhouettes. Get ready for the Air Jordan 3 Retro “Cobalt Bliss” – a new colorway made exclusively for the next generation of sneakerheads.

Originally designed by Tinker Hatfield and first worn by MJ in the late ‘80s, the Air Jordan 3 has stood the test of time thanks to its bold design elements and undeniable comfort. This new take honors that legacy while adding a cool, modern twist. The upper features clean white leather, offset by elephant-print overlays done in the titular hue. Elsewhere, subtle accents of “Pink Glow” and swathes of denim give the sneaker just enough pop to turn heads on the playground or the blacktop.

Designed with young trendsetters in mind, the “Cobalt Bliss” Air Jordan 3 combines everyday wearability with street-savvy style. A visible Air-Sole unit in the heel ensures cushioned comfort all day long, while a durable rubber outsole provides grip for whatever the day brings – whether it's school, hoops, or just hanging out with friends.

Will you be looking to grab a pair for your little one? The Air Jordan 3 Retro “Cobalt Bliss” will be available on Thursday, July 24th, in-store and online at DTLR.com in kids’ sizing.