Why the New Balance 990 is a Lasting Classic
By: April 17, 2019A timeless silhouette for the nostalgic soul. I was 5 years old when my dad bought me a pair of the New Balance 574. My dad was an avid NB fan, so I inherited the brand loyalty. Grey suede with a reflective N shining in the sun is a sigh...
Set To Drop: New Balance 997
By: January 31, 2019A Retro look on a classic silhouette. This is an awesome color way made from the pristine black suede seen upon most New Balance and sat on a clean white sole. The New Balance 997 is finished with magnet and neutral grey accents. Unlike most of ...
New Balance Presents the 997 in Individualistic Style
By: January 16, 2019The newest iteration of the 997 -- built for the Independents. Built for the independents, the 997H fuses two iconic New Balance models: the 997 and 998. Worn by individualists with a nod to heritage and style from the ‘90s, the redesigned 997H ...
Unboxed Episode 36: DTLR VILLA X New Balance 998 "Four 4 Four"
By: October 24, 2018On this episode of UNBOXED, we sat down with the biggest New Balance collector Richie Roxas to take a closer look at our exclusive New Balance US998. Richie (@newbalance365) was gracious enough to take us down his 25 year New Balance timeline. W...
Introducing The New DTLR VILLA X New Balance 998 SMU 'Four 4 Four'
By: October 22, 2018Get a closer look at our newest exclusive sneaker with New Balance-- "Four 4 Four." Philadelphia is the land of many things, but our pride is by far the strongest of them all. This exclusive New Balance 998 sneaker represents what it means to be...
New Balance US 990 Truck Tour: Baltimore, Maryland
By: May 24, 2018SCOOPED UP THE NEW FLAVOR #US990 First stop: Maryland! We set up shop for our exclusive New Balance release outside the DTLR store in Baltimore, Maryland. This time, we reached out to our customers in real patriotic, American flavor. And what's ...