New Balance Links with DTLR for an Exclusive “Purple Noir” 2002R

Don’t call it a comeback – we never left.

DTLR has once again teamed up with footwear giants New Balance to release an exclusive sneaker just in time for Memorial Day. Say hello to the New Balance 2002R "Purple Noir" – classic NB heritage with a hint of mystery.

This exclusive release boasts a brooding color combination that sets it apart from others in the New Balance lineup. At the core of the design lies a foundation of sporty grey mesh and luxe black suede overlays. But what truly sets the DTLR-exclusive New Balance 2002R "Purple Noir" off is its use of color.

Iridescent purple hits and highlighter accents on the tongue lining and outsoles inject intrigue into the design and elevate the sneaker’s overall appeal. And tasteful glow-in-the-dark features on the tongues, back tabs, and ABZORB SBS heel units illuminate the streets with every step you take.

Will you be looking to cop? Mark your calendars for Friday, May 17th, 2024 – that’s when the New Balance 2002R “Purple Noir” will be available in-store and online at in men’s, grade-school, and pre-school sizes.