New Balance 247 "The Collective" Preview Party

The wait was over, so the hype was in full swing! We finally got the chance to introduce our newest collab with New Balance at our preview party! Dubbed "The Collective," this New Balance 247 is a representation of a group of artists working together to create a single piece of artwork. We hosted the evening's event at the Bok Bar and the glow up was real...literally! The former vocational school turned artistic creative venue got a full 247-VILLA makeover. From glowing neon signs to artistically crafted ice sculptures of the shoe frozen inward, this party was unlike no other! Good vibes were flowing among the mellow, industrial ambiance as we mingled with local artists, vibes out to music by @DJHVNLEE and sipped on "The Collective" signature cocktails from Floh Vodka. To top it off, what would our aesthetic decor be without live paintings by the talented Ali Williams and Evan Lovett? Watch the video below and scroll through the gallery as we take you through an evening filled with dope vibes and artists coming together for an intimate preview party of our New Balance 247 'The Collective' VILLA Exclusive. The New Balance 247 "The Collective" is available Saturday, October 21th at 10AM. For more info + updates, follow us on Instagram @RUVilla.