Let's Talk About SAXX | DTLR and SAXX Underwear Launch Party

If you missed our eventful SAXX Underwear launch at our newest flagship location in Philadelphia, don't get your boxers in a bunch. We've got the recap below.

We were delighted to host an exclusive event to celebrate the launch of our newest men's boxer briefs, SAXX. This collaborated celebration provided our community with a night to remember-- signature SAXX-themed beverages, delicious appetizers, amazing music from DJ Diamond Kutz, a pair of the world's most comforterable underwear for our guests, and a raw and honest conversation about men's underwear from our hilarious panel. DTLR's own Ty Davis, podcast host and comedian Syd Washington, and actress Dee Nasty used their genius comedy as a comfortable way to talk about a sometimes uncomfortable topic; balls.

SAXX was designed in 2006 as a way to deliver revolutionary comfort every step of the way. Our panel, while educating our guests on the benefits of SAXX's equipped BallPark Pouch and its super-soft and supportive 3D pouch for men, was also successful in delivering the benefits for women as well. Why should the men get all the fun, right ladies!?

The event created an environment full of laughter and good energy. We're still relishing in all the praise of SAXX's comfort, incredible prints, and innovative branding. Check out photos from the event below: