Introducing the DTLR x New Balance 990v4 “Wild Style 2.0”Published:
July 10, 2023
We’ve been cooking up a ton of DTLR-exclusive sneakers with New Balance this year. Just last month, we dropped the “Glow” 9060. And we launched our Virginia-inspired “Lovers Only” 2002R the month before that. So, you’re probably wondering what July has in store for the DTLR x New Balance partnership.
The latest collaborative release is a sequel to one of our favorite projects from last year – we’re calling it the DTLR-exclusive New Balance 990v4 “Wild Style 2.0.”
Like the “Wild Style” 990v3 from 2022, the upcoming 990v4 “Wild Style 2.0” is a kids-only release (apologies in advance to all the adults looking to score a pair). But unlike the OG “Wild Style,” this new pair uses its vibrant, coloring book–inspired tones more sparingly.
The upper is dressed primarily in lush black suede, which appears on the mudguards, quarter panels, eyestays, and heel panels. “Shadow Grey” mesh underlays run throughout, providing breathability for those warm days on the playground. The two-toned look is broken up by light “Sky Blue,” “Electric Red,” and “Chloro Green” leather panels that arrive on the forefoot, midfoot, and heel sections. “Pineapple”–colored “N” overlays are displayed on the lateral and medial sides, and “990” is printed on the lateral heels in “Sky Blue.”
Down below, ENCAP foam midsole units are done in a split “Sky Blue,” “Cosmic Grape,” and white color scheme. Semi-translucent TPU heel clips offer structural support, while “Hot Marigold”–colored rubber outsoles provide traction.
The DTLR-exclusive New Balance 990v4 “Wild Style 2.0” will release in grade-school, pre-school, and infant sizes on DTLR.com and DTLR stores Friday, July 14th. Mark your calendars.