In 31 Days | St. Jude Children's Hospital

"More Than a Month, It's a Mission!"

Since 2007, we've dedicated all 31 days of March to the Give Thanks. Give Hope campaign in efforts to raise funds and awareness for St. Jude Children's Research Hospital. Well known for helping kids and families beat cancer and other terminal illnesses, St. Jude also makes sure that no family ever receives a bill! It takes $2.4 million daily to keep the hospital up and running and every donation, no matter the amount, is a helpful contribution.

This year, we set our mark at $100K and when the dust settled, we reached our goal with some change to spare!

$105,481 | IN 31 DAYS…

100% of the profits from sales of the shoe go to St. Jude Children’s Research Hospital! The first time in St. Jude’s history!

The inspiration behind this imperative cause is DTLR employee Tremayne Lipscomb Sr.'s superhero son, TJ. TJ was diagnosed with a form of cancer called Acute Lymphoblastic Leukemia. Radiation was not an option for his family, so they were led to a treatment that was offered only as a result of St. Jude’s special research. An uphill battle no doubt, TJ was in for a fight. As a young brave soldier, he fought with ! In 2017, New Balance, alongside our own June Sanders, created a special edition New Balance 530 inspired by TJ and his testimony.

"An individual doesn't get cancer...a family does."

March is over now and our leg of the race is complete, but our St. Jude family could still use your help! So while our major push has ended, you can still make your donation count by following this link: HERE!