Brand Appreciation: Women's EthikaPublished:
July 29, 2019
Celebrating a brand that enables women to play sports, work out comfortably, and look fly while doing it.
Ethika always offers a great selection of both lifestyle and performance. The range of silhouettes include intimate underwear styles, performance styles and casual bra.
Athleisure-wear is what you dream of spending everyday in lounging around your house. Ethika brings that right to your home. It's not only holding the mantel as a stronghold on trend-worthy athletic wear, but it has you feeling fierce and comfortable. From amazing leggings, sports bras and boy shorts, Ethika is a brand for women that continues raising the bar in workout and lifestyle fashion.
“A little over a year ago we felt comfortable enough to start developing our women’s line and wanted to make sure we did it the right way. Women’s underwear is entirely different than men’s and it was important for us to spend the time to get it right.” --Danny Evans, Vice President of Marketing at Ethika.
Ethika has always been a leading athletic/underwear brand for men. Luckily, it's been killing it as a kick-ass workout brand and all-around cozy fit. The confidence that Ethika gives to women and female body shapes is one that needs to be celebrated. Though it's sometimes typically hidden beneath the layer, Ethika sees their brand as so much more than an undergarment.
When women's athletic-wear fits right, it can make you feel so confident. It offers all the support and strength of traditional high-support workout gear, but with a sense of style and edge. Even if you aren't a committed gym-goer or fitness guru, you can still feel a sense of empowerment in Ethika's underwear. Ethika wants women to celebrate their bodies and to view it as a symbol of the power they possess. This summer, wear your sports bras and boys shorts with confidence. It's exciting to see women's athletic apparel opening doors for innovation across apparel and footwear. Ethika is breaking barriers for women who want to look and feel confident all day long.