NB logo NB Collective Shoe
The Collective

Have you ever picked up a pack of crayons and only witnessed 50 pieces of the same color? Or when shopping for new paint to decorate your apartment you noticed every color palette was of the same shade? Not likely. That’s because having a variety of colors and characteristics ensures cohesiveness and beauty in the final product. With the launch of the New Balance 247 'The Collective,' VILLA introduces the meaning of celebrating a group of artists and artwork working together.

As we surface throughout our neighborhoods and communities, we become a part of this contemporary society that is greatly affected by interactions with visual culture. From murals, tags, stickers, graffiti, rollers and installations, artwork enriches a vibrant community of artists every day. But without the self-awareness and self-confidence of one’s own work, it becomes almost impossible to exist among others. Like a crayon box, not a single color stands alone. To form a basic color, one must have value, pigment, saturation, and hue. Without these elements, the message of art becomes too quiet and is easily ignored. Working together as a collective to form artistic expression creates a shared experience for everyone who witnesses it.

Community art is being able to transform an ordinary space into beautiful sceneries in an attempt to affect community members. It's an excuse to stop and take a look at what's right in front of you and creates reflections of ourselves and the cities we live in. Most importantly, a collective teaches us that a blank canvas becomes a masterpiece when it provides a combined collection of colors, shapes and diverse ideas.

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New Balance Collective Side 1 New Balance Collective Side 2 New Balance Collective Side 3

New Balance 247 Sport
'The Collective'


Releases 10.21.17, Saturday 10AM EST

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Ron English Logo

One of the most prolific and recognizable artists alive today, Ron English has bombed the global landscape with unforgettable images, on the street, in museums, in movies, books and television. English coined the term POPaganda to describe his signature mash-up of high and low cultural touchstones, from superhero mythology to totems of art history, populated with his vast and constantly growing arsenal of original characters, including MC Supersized, the obese fast-food mascot featured in the hit movie “Supersize Me,” and Abraham Obama, the fusion of America’s 16th and 44th Presidents, an image widely discussed in the media as directly impacting the 2008 election. Other characters carousing through English’s art, in paintings, billboards, and sculpture include three-eyed rabbits, udderly delicious cowgirls and grinning skulls, blending stunning visuals with the bitingly humorous undertones of America’s Premier Pop Iconoclast.

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The New Balance 247 silhouette is designed for the classic modern lifestyle

2. Low-cut Silhouette

The low-cut style works with whatever you're wearing

3. Be in Control

The upper flexes freely and offers plenty of ventilation

4. Perforated Nubuck

The perforated nubuck vamp gives the shoe a much more active functionality

5. Laces

The rope lacing keeps from blending in with crowd by representing a bold, unique style

6. Unmistakable Accent

The Reflective 3M accents are made sure so everyone can you see you stunning on your morning/evening run

7. Stretch Body

The stretch body design comfort lasts all day long

8. Leather

The leather heel wrap creates support and boldness to the over design

9. Stealth Comfort

REVlite sole is comfortable enough not to notice and supportive enough under the arches to avoid aches all day


247 features a durable rubber in a hexagonal pattern that keeps you comfortable all day long

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