The first exclusive from the VILLA and New Balance partnership tackles the advanced New Balance 247 silhouette. Dubbed as the “The Collective,” the sneaker is a perfectly painted illustration that celebrates the meaning of a group of artists and artwork working together. Having a variety of colors and characteristics ensures cohesiveness and beauty in the final product. As we surface throughout our neighborhoods and communities, we become a part of this contemporary society that is greatly affected by interactions with visual culture. From murals, tags, stickers, graffiti, rollers and installations, artwork enriches a vibrant community of artists every day. Working together as a collective to form artistic expression creates a shared experience for everyone who witnesses it. Most importantly, a collective teaches us that a blank canvas becomes a masterpiece when it provides a cohesive collection of colors, shapes and diverse ideas.
We connected with contemporary artist Ron English to serve as a creative ambassador to influence the launch of The New Balance 247 “The Collective.” Ron English is one of the most prolific artists of our time. Coined with the term POPaganda, his work is described as a mash-up of high and low cultural touchstones and has been seen in museums, movies, television and all around the streets.