When Michael Jordan isn’t busy being a major NBA legend, sneaker creator or multi-millionaire, he shares a definitive love for motorsports. In 2004, his passion for the sport allowed him to link up with Pete Mauhar, an experienced racing manager, to develop a team for the Jordan Brand. Mauhar thought the idea of Jordan being into racing was a joke. It wasn’t a joke. They were able to put together a team right before the first Daytona race, sourcing around for equipment, riders and staff.
This later led to Jordan calling up Mark Smith, Senior Creative Director of Innovation at Nike, to design some gear for the team. Smith, surprising, knew nothing about the team Jordan was creating. But he was able to create suits, the looks of the bikes and even their sneakers—all in 3 weeks.
In 2006, Smith unveiled a pair of Jordan IV’s in black, white and royal blue colorway that became one of the most sought after Jordan releases. Since Jordan couldn’t be a professional rider himself, he attached it to his name. Clever, MJ.