About Us

We are a fast growing, lifestyle retailer of street-inspired footwear, apparel and accessories. Our stores offer a distinctive, high energy shopping experience and are designed to look and feel like independent, locally-managed specialty stores. We believe we are uniquely positioned due to our constantly evolving merchandise assortment, wide selection of desirable brands, energized sales associates, music-inspired retail atmosphere and strong connections with local communities in which we operate. Our differentiated business model and community-centric culture reinforce our authentic brand image and position us a leading destination retailer of street inspired fashion footwear, apparel and accessories. As a result, we believe the DTLR Villa brand, which is characterized by our trademarked motto "Your Fashion…Your Lifestyle!", is well recognized and generates loyalty and preference among our core consumers. We currently operate 107 stores in 12 states and Washington D.C. We also sell products through our e-commerce website, DTLR.com and Ruvilla.com.

We provide a one-stop shopping experience that addresses our consumers' desire to dress "from the shoe up." We offer regular releases of limited-availability merchandise from Nike and Brand Jordan as well as merchandise from other sought after brands. We are constantly looking for the newest fresher gear and believe our distinctive product offering appeals to a broader consumer group inspired by lifestyle.

We utilize an innovative, neighborhood-based approach to building brand awareness, consumer loyalty and authenticity. Our primary marketing programs target our consumers where they live, work and play. These measures include employing street teams at hundreds of social events per year, partnering with top club and radio DJ personalities, hosting in-store appearances by popular music artists and sponsoring local events.

We strive to be a good corporate citizen and assert a positive influence on the neighborhoods in which we operate. We often contribute resources to help the development of local communities, and our employees are motivated and encouraged to participate in community service. In addition, we sponsor book clubs at local schools and community sports camps, as well as host our trademarked Basketball Buc$ and Homeroom Huddle programs.

Additionally we raise money and donations for charitable organizations such as Sole4Souls and St. Jude's. We believe our values-based approach resonates with our employees and generates substantial goodwill with local communities and our consumers, to find out more about how you can help us help other please contact your local store or any of our toll fee hotlines.