DTLR/ Downtown Locker Room is an urban fashion retailer operating in several regions throughout the East Coast and is currently expanding to the Midwest. DTLR retails footwear, men’s apparel, and accessories from some of today’s hottest brands. Over the years, DTLR has been involved in programs and events that support the communities we serve and assists inner city youth and young adults to excel through education, hard work, and giving back to the community. Sponsorship is DTLR’s effort to give back to the community and inner city youth in the categories of fashion, sports, community, and special events. DTLR’s sponsorship efforts represent its dedication to the community and those that support DTLR.

Each sponsorship request will be evaluated individually according to its proposal. The following outlines relevant items that should be considered in preparing an application for sponsorship from DTLR.

▪ Involve any type of unlawful activity ▪ Involve gambling, betting, or gaming ▪ Support political organizations ▪ Denigrate, exclude or offend community groups ▪ Present a hazard to the community ▪ Create environmental hazards ▪ Does not complement DTLR’s values

Successful sponsorship applicants will be required to enter into a sponsorship agreement with DTLR, which details: ▪ Level of sponsorship benefits agreed to ▪ Legal public liability indemnity for DTLR ▪ Payment terms ▪ Evaluation options

To help DTLR evaluate your sponsorship request, your proposal should include/cover relevant points from the list below.

Event Details ▪ Concise description of the event/activity ▪ Objectives of event ▪ Location of event, as well as local, State or national extensions ▪ Brief background of the applicant’s, experience, mission statement, and long term goals for the organization or event ▪ Event staffing ▪ Date and times of the event/activity ▪ Other critical deadlines ▪ How will you judge the success of your event

Financial Details ▪ How much money is requested? ▪ How will it be spent? ▪ Are there other sponsors involved? If so, who? ▪ Will you be seeking other sponsors? If so, who?

Target Audience ▪ How many people will be in attendance at the event? ▪ How many people will be partnering in the event? ▪ Who are the target audiences for the event? (eg. Age, gender, race, etc.)

Publicity ▪ How will the event be promoted? (eg. TV, radio, flyers) ▪ What, if any, media coverage do you expect? ▪ What are the benefits for DTLR in sponsoring this event? Can you offer exclusivity or signage opportunities to DTLR?

History of Event ▪ Has this event been held in the past? ▪ If yes, how did you evaluate it and what were the results? ▪ Please attach copies of promotional items, publicity, advertising, and photos from previous events.

The Future ▪ Do you plan to have this event again? ▪ Is there potential for DTLR to continue to be involved in the future?

Community Outreach ▪ Community outreach supports youth ages 13-21 ▪ Are you requesting volunteers for your event? ▪ Are you requesting an in-kind donation? If so what type?