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Stone Soul Music & Food Festival
June 16, 2007
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The Street Team made an appearance at the 2007 Stone Soul Music & Food Festival. The event moved from Richmond’s Brown’s Island to the RIC Fairgrounds Amphitheatre due to an anticipated larger crowd. The artist performances included Mike Jones, Rich Boy, Marcus Houston, Mario, Trey Songz and more. DTLR displayed the Street Team vehicle at a vendor booth outside of the amphitheatre. DTLR distributed flyers and promotional CDs to patrons passing by the booth during the day. The concert lasted all day and patrons also got to sample food from Richmond’s favorite restaurants and caterers. An estimated 2500 people were in attendance with DTLR selling over 600 advance tickets at all Richmond store locations.
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