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K-Swiss "K Spray" Event
February 10, 2007
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K-Swiss partnered with DTLR to introduce their new "Statement Product" Four new K-Swiss shoes were introduced to customers for the first time atthis event. Every customer who purchased a pair also received a free pairof classic K-Swiss shoes which were customized by artists from Grand High. The DJ and host for the event was WPGCs "The Hotboy" DJ Quicksilva. We hada table set up near the front entrance for the artists from Grand High. They were visible from the mall which attracted customers into the store. Marketing reps from K-Swiss were giving customers information on the new product. The DTLR Street Team did giveaways with gift bags to customers throughout the event. The bags contained CD's, Now Hiring postcards &CD openers. During the 3 hour event, we sold 7 pairs of the new K-Swiss "Statement Product" shoes. The marketing reps for K-Swiss were very pleased with our participation and promotional support for this event.
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