We are a fast growing, lifestyle retailer of street-inspired footwear, apparel and accessories. Our stores offer a distinctive, high energy shopping experience and are designed to look and feel like independent, locally-managed specialty stores. We believe we are uniquely positioned due to our constantly evolving merchandise assortment, wide selection of desirable brands, energized sales associates, music-inspired retail atmosphere and strong connections with local communities in which we operate. Our differentiated business model and community-centric culture reinforce our authentic brand image and position us a leading destination retailer of street inspired fashion footwear, apparel and accessories. As a result, we believe the DTLR brand, which is characterized by our trademarked motto “Your Fashion…Your Lifestyle!”, is well recognized and generates loyalty and preference among our core consumers. We currently operate 95 stores in 12 states and Washington D.C. and sell products through our e-commerce website, www.dtlr.com
We provide a one-stop shopping experience that addresses our consumers’ desire to dress “from the shoe up.” We offer regular releases of limited-availability merchandise from Nike and Brand Jordan as well as merchandise from other sought after brands including Adidas, Timberland, Levi’s, New Balance and UGG Australia. Up-and-coming brands available in our stores include Akoo, Filthy Dripped, Hudson Outerwear and Pink Dolphin. Although our core consumer is an image-conscious male between the ages of 14 and 24, we believe our distinctive product offering appeals to a broader consumer group that seeks to emulate a street-inspired lifestyle. In addition, we have a meaningful and growing kid’s footwear business that expands our addressable market, drives store traffic and helps us cultivate the next generation of DTLR consumers.
We utilize an innovative, neighborhood-based approach to building brand awareness, consumer loyalty and authenticity. Our primary marketing programs target our consumers where they live, work and play, include employing street teams that promote our brand at hundreds of social events per year, partnering with top club and radio DJ personalities, hosting in-store appearances by popular music artists and sponsoring local events. We also serve as a prime destination for purchasing local event tickets, which further drives store traffic and enhances our connection to the community.
We strive to be a good corporate citizen and to have a positive influence on the neighborhoods in which we operate. We often contribute resources to help the development of local communities, and our employees are motivated and encouraged to participate in community service. In addition, we sponsor book clubs at local schools and community sports camps, as well as host our trademarked Basketball Buc$ and Homeroom Huddle programs. We also raise money and donations for charitable organizations such as Sole4Souls and St. Jude’s. We believe our values-based approach resonates with our employees and generates substantial goodwill with local communities and our consumers.
We look forward to being more than just another retailer. We are authentically committed to bringing a wide selection of the hottest footwear, apparel and accessories to our consumers. We will continue to deliver an unmatched experience to all of our loyal consumers!
1300 Mercedes Drive
Hanover, MD 21076