The most recognizable shoe company the world has ever seen, began small. On a track field in Eugene, Oregon, Bill Bowerman, track coach at the University of Oregon, had a dream to create a better running shoe. He famously used his wife's waffle iron to build the sole of shoe and the soul of a business that would go on to change the way we train, play and compete.
Since that day, with the help of Phil Knight, then a business student at the U of O, Nike has become one of the largest global brands, creating innovative and classic products in the world of outerwear, fleece, athletic gear, boots, and of course shoes.
In the 80's and 90's Nike's popularity sky rocketed due to a man simply known as Air Jordan. Michael Jordan became the face of Nike in the late 80's and their collaborations changed the basketball shoe forever, creating the most sought after and technologically advanced shoes ever.
Since then, the brand has created a cult of personality around several other products including casual shoes like the Air Force 1, that have extended their popularity off the court, into music, community and cultural events, creating a cult of personality that is unlike any sportswear brand in the game. Through a strong understanding of the changing world of athletic wear and a talented team of designers they have been able to transform into a streetwear-style brand as well, producing graphic tees and bold hoodie sweatshirts that compete with the newest, hottest brands.
Combining the latest technology with cutting edge design, Nike has been able to stay ahead of the competition, and maintain its place as the biggest brand in sportswear.