DTLR has been the leading retailer in the Urban Fashion industry for over 20 years. DTLR retails urban footwear, apparel, and music and currently operates in six regions throughout the East coast and Mid-West located in: Atlanta, Baltimore, Chicago, North Carolina, Virginia, and Washington, D.C.

DTLR values the urban lifestyle and is committed to bringing the hottest urban fashions to the streets. By retailing the latest designs from companies such as Rocawear, LRG, Akademiks, Levi's, and shoe styles from Nike, Adidas, Timberland, and Creative Recreation; DTLR is able to stay fashion forward.

With a full-time Marketing, Music, and Community Outreach Departments, along with Street Teams in each region, DTLR sets itself apart from its competitors. The Marketing Department fuels DTLR with grand openings schemes, event sponsorships, and eye-catching signage and billboards. The street team coordinates projects in all aspects of marketing including events, sponsorships, advertising, and grass roots marketing.

The Music Department keeps DTLR #1 in the streets by providing consumers with the latest CD’s, tickets to exclusive parties and events, and most importantly artist in-stores, which gives the consumer a one-on-one experience with their favorite artist.

DTLR’s Community Outreach initiatives target males ages 13-21 and partners with organizations and programs that assist inner city youth and young adults.

DTLR has positioned itself at the top of the urban retailing industry with its brands and selections along with the company aspect of Marketing, Music, Community Outreach, and Street Teams.